Getting a Seller to set a realistic list price takes the work of a good Agent who knows how to dig beneath the surface and show Sellers what they are really up against. It is no longer about looking at the comparable properties it is about the competition. In this article discover 8 ways agents can (and should)
avoid overpricing listings by Inman News. How does your Agent talk to you about positioning your property? Do they show you the absorption rate for your subdivision or market area or are they simply focusing on the comparable listings?
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398 Peaslake Ct Rolesville, NC |
I have had listing appointments recently where the Sellers say " We are not ready to go to our bottom". The trouble with that thinking is their bottom is not the markets bottom. If you price a home correctly from the start you will have success and if you need to make adjustments make them and make them quickly.
I do subscribe to having "Swat Teams" of Agents visit a home for presentation purposes if there is an issue with the home, but not for the purpose of reviewing the list price. It is my feeling that could lead to potentially violating client confidentiality. Working on the list price is strictly in my opinion the job of the Listing Agent. The authors comment that "you must be slightly below market value to sell the property" is spot on. Do this and you will have success in getting your home sold.